What are the subjects offered in an online MBA in Marketing?

In today’s competitive world, students wish to have their own businesses and are not interested in working under anyone, thence, they want to be their own bosses. Students, these days, are more inclined towards online courses than regular courses. Online programs offer flexibility and allow you to learn at your own pace. There is no interference in your work schedule and provides you the independence to study whenever it is convenient for you.

Online MBA in Marketing

An online MBA is a 2-year post-graduate program that allows student to enhance their business skills. These skills will help you to grow both professionally and personally. Online and distance MBA in marketing is one of the most preferred courses after an MBA in HR. This course is quite easy and help you to have a good salary job in the future, after completing the MBA course.

Through this course, students get to enhance their skills like leadership, time management, communication skills, problem-solving skills, analytical skills, and more. With an emphasis on online or digital traits, consumer behavior, and strategic brand management, an online MBA in marketing equips people with the necessary skills as discussed above to prevail in the ever-changing subject of marketing. This curriculum, which was created with flexibility in thoughts, allows college students to balance professional and private roles while pursuing advanced marketing skills.

Critical topics which include branding, client relationship management, digital marketing strategies, and market research are covered in the courses, preparing graduates to lead effective campaigns and make data-driven choices.

What are the subjects offered in an online MBA (Marketing)?

In an online and distance MBA in marketing, there are 4 semesters. The duration of the course is 2 years. Each semester has 7 – 8 subjects that are assigned based on their difficulty level and priority bases. 

For semester 1, most of the universities offer similar subjects to their students. These subjects include Management Concepts, Business Environment, Quantitative Techniques in Management, Managerial Economics, Statistical Analysis and Operations Research, Managerial Communication, and Financial Management. There are a few universities that offer one or two different subjects to the marketing students. 

For semester 2, there are 8 subjects provided to the students. These subjects are Cost and Management Accounting, Marketing Management, Consumer Behaviour, Production and Operations Management, Advertising Management, Human Resource Management, and Accounting and Managerial Decisions. Most of the students find these subjects easy and are eager to learn more about them.

In semester 3, most of the universities offer the same subjects as marketing is the specialization that needs to be learned and understood. Under the same specialization, universities have a set of subjects that are offered to the students in almost every university. These subjects may involve Strategic Management, Entrepreneurship Development, International Business, Industrial Marketing, Retail Management, E-Commerce, Service Marketing and CRM.

Semester 4 is the last semester of the final year of MBA Marketing. This semester, students have to work in an organization in the name of project work and have to how the experience letter, so that students can get marks based on the reviews provided by the manager from the organization that they worked for. In this semester, there are a few subjects also, that must be cleared and good marks in them. These subjects may include Management Information Systems, Product and Brand Management, Sales and Distribution Management, Integrated Marketing Communication, Logistics and Supply Chain Management, Total Quality Management, and Management Control Systems.

Universities offering MBA in Marketing 

Various universities are offering online MBAs on Marketing. Let’s have a look on the universities listed below:

• IMT Ghaziabad
• Galgotias University
• Amity University
• SP Jain University
• NMIMS Mumbai
• SIBM Pune
• FMS Delhi

You can choose one of these universities to pursue your MBA in Marketing. These universities have well-developed curricula that don’t interfere with the daily schedule thus, working professionals can also pursue online and distance MBA in marketing.

Also Read: Can we get an Online BBA degree?

What does College Vidya do?

Based on your selected or established criteria, College Vidya recommends the finest university and provides free counseling sessions. They just provide you with recommendations; the choice is entirely yours. They do not compel you to enroll in any certain institution or college. Furthermore, a CV just guides you through the admissions process and gives you links to legitimate, official websites; it does not act as a mediator or agent to which you must pay the course expenses. 

To help you find which university is best, they also provide you with a comparison option among two or more universities. In addition to these services, they provide CV employment sites, CV internships, CV subsidies, CV post-admission services, and CV video counseling.

Conclusion

An online and distance MBA is booming in the education field as the online degrees don’t interfere with your work schedule and provide you the flexibility to study from anywhere and anytime. There are specific subjects taught in every university for an online MBA program. There are mostly 8 subjects per semester. Also, various UGC-approved universities are offering online and distance  MBA programs in Marketing.