Website Homepage Design – Essential Elements to Include

Website homepage design plays a crucial role in attracting or repelling users. If the design lacks basics, the users will be least interested in spending more time on it and will quit it immediately. On the other hand, attractive design will not only engage the users but also convert them to leads.

Including essential design elements on the homepage can help stick to the basics. Moreover, using professional design skills to improve the appearance and functioning of the site can further boost the success rate and popularity of your site.

Scroll down into the details of this article to get your hands on essential elements to include in your website homepage design to build its credibility and brand image.

Top 5 Elements to Include in Website Homepage Design

The homepage of a website decides if the users will stay on it and explore more pages or not. Including essential design elements in the homepage with perfection can increase the chances of its acceptability among users. So, make sure to learn and adopt them to boost the success rate of your site.

Here are the most crucial elements you must include in your website homepage design to attract more and more users.

1. Headlines and Sub Headlines

Headlines and sub-headlines are the foremost design elements you should include in your website homepage. The headline immediately catches site visitors’ attention and communicates the site’s purpose and mission. The sub-headlines offer a little more description about the same and intend to captivate the visitors.

It is only possible when headlines are not just catchy but also stick to an attractive yet readable font style and size. Focusing on the design of this is crucial to communicating efficiently with users and keeping them engaged. Site owners often rely on web design companies to focus on these aspects and ensure perfectly functional, engaging, and attractive sites.

2. Logo and Branding Elements

Logo and branding elements are the next crucial design elements that you must add to your website homepage. A logo is the face of the site, brand, and business. It is the most crucial element you should not compromise on. Focus on the design, colors, and placement of the logo to make it more prominent and attractive.

Moreover, the name, overall color scheme, graphics, fonts, and tone of voice should align with the brand image or define it. You must pay attention to the minutest details and ensure everything is up to the mark. You can onboard professional designers and utilize their expertise to make your site popular among users.

3. CTAs

CTAs (calls to action) are another crucial design element that should be on your website homepage. Calls to action provide direction and guidelines to visitors regarding their course of action. If you want to convert the visitors to leads, you must offer them breadcrumbs in the form of CTAs to take the necessary action.

For that, you need to create CTAs efficiently. The content of the call to action should be convincing. Moreover, consider the design of the icon and the colors used in it. It should excite the visitors and not repel them so design it accordingly.

4. Social Proof

Social proof is the next critical design element you must add to your website homepage. Social media is the digital medium that has the most access to the target audience. It establishes the identity and reliability of a business or site. Due to this, site users often look for social proof on the site and explore social media to decide their next course of action.

Therefore, sharing social proof is extremely crucial for every site. You must be careful about the placement of this section, so that it is not too much into the face, but also prominent enough that users can find it easily. You can also include relevant links so users reach the page directly.

5. Navigation

Navigation is the last design element you must tackle on your website homepage. The users need to scroll around the site and explore all of its pages. They need a road map for that in order to not land on the same page again and again. It is only possible when you clearly define and set the navigation of the site. The menu should be in clear display so every user can immediately locate and follow it.

Moreover, add a link to every page in the menu to facilitate a smooth user experience. On top of this, you must also ensure the mobile-friendliness of your navigation menu, as well as the whole site, to keep the users engaged. You can hire a professional web design company in Dubai and let experts handle all design tasks efficiently and watch your site grow.

Does your Homepage Have all these Design Elements?

In case your homepage lacks any of these elements, you should get it redesigned. If you are launching a new site, you should pay special attention to homepage design elements and hook the users from the first glance.