How Broken Planet Market Was Founded: The Origin of a Streetwear Revolution
It’s easy to get lost in the hype around Broken Planet Market today—sold-out drops, bold graphics, influencers everywhere, and a resale culture that keeps fans checking Depop and Grailed like it’s the stock market.
But where did it all start?
Before the chaos of drop days and the cult following, Broken Planet Market was just an idea—an ambitious dream to reshape the street wear game with a conscience. Let’s rewind and unpack the journey behind one of the UK’s most explosive streetwear brands.
The Humble Beginnings: More Than Just a Fashion Idea
Every great brand starts with a purpose—and for Broken Planet Market, that purpose was clear from the jump: https://brokenplanetmarkethoods.com/ create something that blends bold expression with real sustainability.
Founded in 2020 in the UK by a group of young creatives, BPM emerged at the height of a cultural and environmental shift. The world was changing fast. Conversations around climate, fast fashion, identity, and authenticity were louder than ever. And streetwear—often known for hype over substance—was ripe for disruption.
The founders weren’t industry veterans or fashion moguls. They were regular young people who loved street culture, design, and the planet—and they saw a massive gap in the market.
They asked themselves:
“What if we could create a brand that actually meant something?”
“What if clothes could spark conversations—not just trends?”
And so, the seed for Broken Planet Market was planted.
The Name: Broken Planet, Broken System
The name wasn’t just for aesthetic—it was a statement.
“Broken Planet” speaks volumes. It’s a nod to the environmental destruction, societal chaos, and internal conflict that define modern life. But it’s not just doom and gloom—it’s also about hope. About recognizing what’s broken, and daring to fix it.
From the beginning, BPM positioned itself as a streetwear brand with a mission. Not just to look good, but to challenge the norm, confront fast fashion, and prove that sustainability and hype can live in the same hoodie. brokenplanetmarkethoods.com/
The First Drop: From Idea to Execution
Broken Planet Market’s early drops were humble—but powerful.
The first collections featured heavy, oversized hoodies and tees with signature quotes like:
- “Too Much Ego Will Kill Your Talent”
- “The World Is Yours”
- “A Broken Planet Needs Healing”
The designs were loud, raw, and reflective. These weren’t just graphics—they were messages. And they resonated.
Production was kept small, intentional, and local. Materials were sourced ethically. Every piece was made with organic or recycled fabrics, and the packaging was compostable. It was a full-circle sustainable experience.
At a time when many brands greenwashed for clout, BPM walked the walk—and people noticed.
Social Media: The Engine Behind the Movement
Broken Planet Market didn’t grow through traditional advertising. It grew through vibes and authenticity.
Instagram became their playground. Teasers, moody photoshoots, cryptic captions, and community reposts built a strong brand identity that was more felt than explained. The brand didn’t shout—it whispered just loud enough for the right people to hear.
Then came TikTok, where users began unboxing their BPM pieces, styling them in fits, and showing off their cop-day wins. The algorithm took care of the rest.
Suddenly, Broken Planet wasn’t just a UK underground brand—it was making noise across Europe and beyond.
The Drop Culture: Scarcity Meets Strategy
One of the most genius parts of BPM’s growth strategy was their drop model.
Instead of stocking a full store year-round, they released limited capsules—small, exclusive collections that dropped on specific dates. Once they were gone, they were gone for good.
This scarcity fueled demand like wildfire.
Every drop became an event. Fans would set reminders, cancel plans, and load their carts in seconds. Sellouts often happened in under 10 minutes. That urgency? It created a cult-like following.
Broken Planet understood the psychology of hype—and used it to build something real.
The Message in the Clothing
What sets Broken Planet apart from a lot of streetwear brands is this: the message matters just as much as the material.
Each design reflects a theme—mental health, overconsumption, environmental decay, or self-worth. Their clothes don’t just dress the body—they challenge the mind.
A BPM hoodie isn’t just a fashion statement. It’s a canvas. A message to the world. It says, “I see what’s wrong—and I still believe in change.”
That deeper meaning helped the brand connect with Gen Z, a generation tired of surface-level fashion and hungry for authenticity.
Sustainability at the Core
From the beginning, sustainability wasn’t an afterthought—it was the foundation.
Broken Planet committed to ethical production, traceable supply chains, and a reduced carbon footprint. Their collections are made from:
- Organic cotton
- Recycled polyester
- Low-impact dyes
- Recyclable and biodegradable packaging
They also partner with factories that provide fair wages and safe conditions, proving that you don’t have to sacrifice people or the planet for profit.
This kind of transparency set them apart in a world where many brands still fake the funk.
The Evolution: From Local to Global
What started as a few limited drops in the UK quickly snowballed into something much bigger.
By 2022, Broken Planet was shipping worldwide, gaining traction in major fashion capitals. They were featured in Hypebeast, Highsnobiety, and other culture-forward platforms. Collaborations with influencers and creatives gave the brand a face, and their unique visual identity—earth tones, oversized fits, and bold lettering—became unmistakable.
Today, Broken Planet is no longer just a brand—it’s a movement. And it’s only just getting started.
Staying True While Growing Fast
Despite rapid growth, BPM has remained grounded. They’ve resisted the temptation to overproduce or “sell out.” Every move feels intentional. Every piece still sells out in minutes. Every message still hits.
That kind of authenticity is rare.
They’ve proved that a brand can scale without losing its soul—if you stay rooted in purpose.
Final Thoughts: More Than Just a Brand
The story of Broken Planet Market isn’t about overnight success or lucky breaks. It’s about vision, consistency, and values.
It’s about a group of young creatives who looked at a broken system and said, “Let’s build something better.”
They didn’t wait for permission. They didn’t follow the rules. They carved their own lane—and in doing so, redefined what modern streetwear can be.
So next time you wear that “Your Mind Is A Battlefield” hoodie, remember: you’re not just wearing clothes. You’re wearing a story. A revolution stitched into cotton. A reminder that fashion can heal, express, and inspire.
Welcome to the Broken Planet.
