10 Tips for Promoting New Collections for Fashion Brands

Launching a new collection is a new milestone for fashion brands. However, many things must be processed to achieve a successful collection launch. It includes a well-planned strategy, great execution, brand awareness, and ROI.

But if it’s your first time to launch a new collection, it can be overwhelming and exciting at the same time. So, if you’re feeling a bit more overwhelmed than excited, you should have a guide on where to start promoting your new collection’s launch. In this article, we’ll discuss some tips on how you can get started.

1. Let Them Be Curious Before the Launch

Let your target audience become curious about what it is you’re about to launch. Building anticipation is a great way to attract them, and while they’re waiting for the launch, you can gradually release teasers, and other clips of the production process and the designs.

Usually, collections are bonded by colour schemes or fabrics, so you can release teasers that show a bit of everything, but be careful not to spoil the surprise.

2. Leverage Influencer Marketing

Nowadays, influencers are becoming more popular, so it’s best to collaborate with one that has the same objectives as your brand. For instance, if you’re launching a minimalistic collection of bags, you should invite an influencer who also has a minimalist aesthetic. At the same time, their audience should also appreciate the influencer’s love for minimalism, as well as the collection you’re planning to launch.

Another good thing about this is that there are various types of influencers, from micro to mega, so you can allot a budget depending on your needs.

3. Utilise Creative Photos

Showcasing a captivating lookbook is another way to grab your audience’s attention. When doing this, you can utilise your website. Of course, aside from hiring a great photographer, you should also hire a fashion creative agency to arrange an eye-catching theme for your collection.

Aside from the theme and high-quality photos, you should also feature the essence of the collection, and its relevance to your brand. Utilise the photos as many times as possible, so that you can get the most out of the money you spent on it.

4. Use Social Media Platforms

Social media is one of the great platforms that can help promote fashion brands. And it’s not just about posting photos and updates, there are many more ways to maximise the use of its benefits. Some of these include using hashtags, going live, posting interactive content, and adding Reels or Shorts.

The stronger your social media presence, the higher the chance to drive traffic, and increase your sales.

5. Host a Memorable Launch Event

When launching a new fashion collection, an event is a must. You don’t just release the collection online, or add them to your in-store displays. Instead, investing in a fun and exciting event that features the new collection can attract potential customers, and drive loyal clients to buy something new from your brand.

6. Collaborate with Other Brands or Designers

Aside from collaborating with influencers, you can also partner with other designers or brands when launching a new collection. Nowadays, many brands work together to create more opportunities to promote both parties. Additionally, it can offer new perspectives on storytelling (like explaining how the collaboration happened), and expand your audience. Besides, even well-established brands have done this way of promotion, so there’s no harm in trying to do the same.

7. Focus on Sustainability and Ethics

Nowadays, many fashion brands are focusing on sustainability and ethics, so if you also support this cause, you should include it in the highlights of the collection launch. However, if this is one of your focuses, you should be careful with the planning and execution of the event, and ensure that every aspect of it includes sustainability.

And it’s not just about sustainability. There are other ethical practices you should look out for, especially if they’re included in your storytelling. It’s not because you’re faking it. There are times when you’re so busy with other things that it’s possible to forget the details.

8. Offer Exclusive Perks and Discounts

You may be familiar with special introductory prices, and other exclusive discounts and perks. And if you want to gain people’s attention, you should offer them great deals to add fuel to their burning curiosity.

For instance, one of the most common ways to catch potential customers’ attention is to offer limited-time discounts.

9. Utilise Paid Advertising

Since almost everyone is almost online, you can also invest in paid advertisements. Of course, it’s an additional cost, but it can reach a wider audience. Usually, paid advertisements are shown on Google Ads, Facebook, and Instagram. You can hire a team to create effective campaigns for your brand, and new collection.

10. Track and Analyse Your Results

After the launch, the next step is to analyse the effectiveness of your promotional efforts. These are easier to track using social media insights, Google Analytics, and email marketing. In addition, don’t forget to look at your sales, and see whether all your efforts paid well.

Final Thoughts

Promoting a new fashion collection doesn’t have an exact formula, but it requires planning, creativity, and adaptability. If you can captivate the audience with marketing strategies, there’s a high chance that your collection launch will succeed.