5 Reasons Custom Drinkware is High in Demand

Let’s talk stats first:

• In 2020 the market size of the drinkware industry was USD 25,890 million. Observing the increasing demand, the global market is estimated to grow by 5% in the coming 5 years.
• Around 91% of the consumers have custom drinkware in their house.
• Consumers keep these gifts for at least a year.

These numbers are just the overview of the whole big drinkware industry. A fascinating fact that entices the businesses the most is the significant return on investment that these promotional items offer. And despite being inexpensive, they produce 1400 impressions in life which are more than many highly-paid promotional activities.

Nothing can be more convincing than stats for the literate audience. But read this article to get more insights on the choice of drinkware as a promotional item. 

Before that, look at the “what is” part of promotional drinkware.

What is a Promotional Drinkware?

Everyone knows what drinkware is. It’s a vessel used for pouring, storing, and drinking liquids. But, these reusable promotional products are the ones that bear brands’ marks and messages. When your customers and employees use these items repeatedly, they will remember your name and act as the exposing agents of your brand’s information.

Without further ado, let’s see the 5 Reasons Custom Drinkware is high in Demand.

Audience Loves Coffee Mugs

“64% of American adults currently consume coffee every day.”

And a secret is that almost everyone likes to own a personalized mug for their special moments with coffee. This fact offers an opportunity for businesses to get the spotlight through the most loved promotional item.

And you don’t have to be a coffee seller to leverage the benefits of distributing mugs among your target market and employees. Although swags must be relevant to the business, when it is about drinkware, it works the same for every industry.

They are Practical Gifts

What use are the products that have zero practicality?

Honestly speaking, such swags are just a formality and waste of money and, most importantly, no more considered by the businesses. Products like custom drinkware make customers want to keep it for a long time because of its functionality and usability. These products include tumblers and coffee mugs that remain at the house and bottles, travel mugs, and flasks that people carry around with them. And as mentioned in the introduction, these swags create at least 1400 impressions in their lifetime.

They are Cost-Effective

The sudden rise in the demand for custom tumblers and other drinkware is due to the decreased cost of production. And when companies started using digital methods of production and customization, they started selling these items for a low price. This made more brands capable of buying these long-lasting items for their employees and customers.

Now, they can spread awareness more effectively by spending less from their marketing budget. And the additional benefit is that the consumers feel happy by receiving such practical and beautiful swags.

Safe for the Eco System

The reusable property of custom drinkware makes them safe for the environment. And with the increased awareness of how plastic is destroying this planet, people now want to use products that keep their green earth alive. Your initiative to preserve the environment will also impact your brand’s image and position it as a trustworthy brand in the market.

Plus, there is an option for BPA-free mugs at reliable stores like ApparelnBags. BPA-free products are free from carcinogenic agents and other harmful chemicals; hence, they do not cause serious health hazards in humans. This creates an emotional bond between the company and its audience.

People of All Ages Like these Swags

No matter it’s a child, teen, adult, or senior citizen, all age individuals appreciate freebies, exceptionally functional and reliable ones like personalized drinkware. According to stats:

• An individual millennial owns an average of 30 promotional items.
• A single Gen Xer owns an average of 34 promotional items.
• This number is 28 for the boomers.

Looking at the stats it is clear that all three generations enjoy owning and using the promotional items. They are more likely to do business with the companies that occasionally offer such swags.

Provide Limitless Exposure to your Brand

If you are thinking of sending away some branded gifts, we suggest you consider the traveling mugs, bottles, and flasks. The reason for choosing these items is that they go outside with the owner everywhere, providing them exposure. Your brand will pass through every eye that will contact the user of your promotional drinkware. The increased popularity and likeability will ultimately impact your revenue.

Final Words

With the changing times, marketing and promotions have become significantly important. And when you have such a lucrative option for spreading brand awareness, why wouldn’t you leverage it. So it’s time to add some personalized drinkware to the list of your next tradeshow giveaway.